Author Archives: Hope Varnes

About Hope Varnes

I'm a mum and a copywriter based in Harrogate in North Yorkshire. When I'm not writing sales copies, web content and articles, I enjoy writing children's stories and playing with my two children. I also update my Mum's Daily blog (unfortunately, not daily as life is too busy.) I also enjoy travelling with my family, walking and taking pictures. I'm a mother and a wife first and copywriter second, but it doesn't mean I compromise on the quality of my work.

Review to examine small business tax administration – HW News

The Office of Tax Simplification (OTS) is to carry out a review of how bureaucracy in the tax system is hindering small businesses. In a letter to the OTS, the Exchequer Secretary to the Treasury, David Gauke, has asked the … Continue reading

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Who is advertising (or Marketing) for?

I always believe that marketing or advertising should not be about how good it looks or how many awards it receives (or even how popular it is.) It’s all about achieving your goals, and if you’re a small business, it … Continue reading

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The Myth of Perfect Conversion – by Tim Ash

You’ve set up your website, paid for Adwords and got your name at the top of the search engine ranking.  You’ve got thousands of visits every day yet, you don’t get thousands of customers. In this article, Tim Ash discusses … Continue reading

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Opinion: The Marketing Society Forum – Is any brand ever a winner when it comes to price wars? – Marketing news – Marketing magazine

Opinion: The Marketing Society Forum – Is any brand ever a winner when it comes to price wars? Tesco’s U-turn on its promise to pay customers double the difference between its prices and Asda’s – while blaming consumers for abusing … Continue reading

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Stop Worries from Destroying Your Business

A little anxiety or worry is helpful. It can help you perform better. For instance, if you have to give a presentation and you feel a little bit worried, you prepare more therefore you perform better.  However, excessive worry is … Continue reading

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Do You Have What it Takes to be Successful?

I once read that successful people have one thing in common: they do things that they don’t like to do.  How very true. By doing things that you don’t like or afraid of doing, you’ve managed to overcome the most … Continue reading

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Just a short hello!

Hello everyone! Finally, I’ve sat down and got this blog going.  For months now, I’ve been planning to start this one, but with my writing work gathering some momentum. I seem to have no time updating my blog.  Of course, … Continue reading

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