Tag Archives: marketing

Who is advertising (or Marketing) for?

I always believe that marketing or advertising should not be about how good it looks or how many awards it receives (or even how popular it is.) It’s all about achieving your goals, and if you’re a small business, it … Continue reading

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The Myth of Perfect Conversion – by Tim Ash

You’ve set up your website, paid for Adwords and got your name at the top of the search engine ranking.  You’ve got thousands of visits every day yet, you don’t get thousands of customers. In this article, Tim Ash discusses … Continue reading

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Opinion: The Marketing Society Forum – Is any brand ever a winner when it comes to price wars? – Marketing news – Marketing magazine

Opinion: The Marketing Society Forum – Is any brand ever a winner when it comes to price wars? Tesco’s U-turn on its promise to pay customers double the difference between its prices and Asda’s – while blaming consumers for abusing … Continue reading

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